Marketing is evolving.
In order to compete in the digital world, brands must embrace creative content and social media within their online marketing strategy. Copy, images, videos and consumer engagement have always been pivotal to marketing success. But when it comes to digital marketing, the way brands create content becomes even more important. This is why transnational companies recruit experienced news journalists into their content teams who can tell an engaging story through new media content and social media channels.
To get more advice and help on your businesses digital marketing, click here.
Google Values High Quality Content & Social Signals
Most businesses understand that their Google ranking position can be a defining factor in the company’s online profitability. Google is becoming increasingly skilled at sorting the good sites from the bad. Search Engine Optimisation relies heavily on content quality and social signals. Google values relevant, high quality content, therefore, businesses must produce great content and get it notices in the social sphere.
Use Social Tools for Content Distribution
It is not enough to create high quality content. Social media distribution is the key to getting your content noticed and passed on. Social media is an invaluable tool for letting Google know your brand and your content is out there. Social activity is just one of many signals that Google rely on to determine a site’s relevance in the search results. Google not only recognises social media as contributing to a company’s authority, but values it so much that it has created its own network – Google +. As such, businesses can no longer survive on web pages alone; the challenge has become how to build an online presence and authority in the eyes of Google.
Linkable Content Creation that Gets You Noticed
Google aims to deliver the best search results to its users. This means returning relevant results that provide engaging and informative content. Linkable content is any content that engages with your industry influencers. Do they like it, share it and link to it naturally? Then, Google will count that link as a recommendation from within your niche. Why not reach out to influential figures within your industry for a guest blog post? All it takes is a quick tweet or post on a social platform. From driving traffic to improving your rankings, there are endless content possibilities, so pull your teams together, brainstorm, and generate those social media shares.
The Creative Content Cycle
Relevant and engaging content helps to build a social following and attracts relevant links naturally. These organic links can help to increase the site’s authority in the eyes of Google. This encourages Google to elevate the company site up the rankings, resulting in more clicks onto the site landing page, and a higher chance of conversion rates. Talk to one of our Creative Content Specialists today for bright ideas on bringing your brand into the Google limelight.
