If you want to improve your search engine ranking position on Google, you need to have a sound understanding of SEO ethics.
The list below of suggested steps to improve your search engine ranking in Google is not exhaustive, but these are some of the main points you need to do in order to see Google success.
- Build Deep Links – Through doing this, you will show to Google that you’re not a one-trick pony and you don’t just concentrate on link building to the Homepage. Deep linking to the internal pages will have a direct effect on your Google search engine ranking, as they carry more weight and credibility to your site.
- Add Keywords To Meta Tags – This is considered to be of high importance at WMG and the title / meta description tags should complement the content of the page.
- Use Anchor Text – Improve search engine ranking positions on Google with the anchor text. This used to be considered an essential attribute to getting a well-ranked site, so naturally it still holds some importance in today’s SEO climate. It helps the Googlebot spider the site.
- Increase Link Popularity – This is the global count of links from all sites and although the number of links you have is important, the quality of the links is a prevailing factor and Google places high importance on the quality of your outgoing and incoming links when determining your search engine ranking position in the search engine.
- The Website Age – The age of a website is an important factor for many SEO gurus, although it is less focused on compared to links and content. A website that has been around a long time will naturally be deemed more valuable in Google’s eyes.
- Don’t Dismiss Your Old Links – Google likes to see web stability, so the older the link, the more trust it will have. Chopping and changing your links all the time is not advisable, so make sure you have a steady link building strategy in place. Even though old links can hold some value for your site, be sure to check that you don’t have any dead links on there. Do a spring clean every now and then for the best ranking results.
- Use Keywords In Content – In all your web copy, make sure you optimise it with keywords so that the search engines can pick up your site. Success on the web is built around keywords, so in order to improve search engine ranking positions you need keywords in your content for Google to feast on.
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