Medical product sales continue to compete well online and year on year health and beauty sales grew by 21%.
Research by IMRG shows that the health and beauty sector continues to perform well, with online sales in some cases outstripping high-street retail.
Online medical product sales were certainly swelled by the swine flu panic earlier this year but hysteria aside, the sector is well positioned to compete online.
How to compete in online medical products
- Full information. Provide a wealth of information, research shows that online consumers spend more and more time researching products. Leave no questions unanswered. Remember “Content is King”.
- Group similar products. Entice shoppers to consider other products that they may not usually take.
- Build a New Website: Build a site that stands out from the crowd like this dental one.
- Customer reviews. People’s opinions count, seek feedback and comments as these are true sales convertors.
- Build opt-in newsletters. Capture people at the entry point, ask them to join mailing lists and build your marketing database to promote new products, updates and special offers.
- Try site design changes. Make minor and subtle design changes to see which layouts convert most customers. Multivariate analysis M-VAP is a great tool to see what works most effectively.
- Use longer keywords. Move away from the highly competitive “vanity” phrases, research shows that internet users are using increasingly long search queries. Capture search engine space with keywords you may never have considered before. See examples.
- Make your products financially appealing. Transfer some of the “brick and mortar” cost savings onto your customers.
- Strong call to action points. Make sure key items such as delivery costs and contact options are easy to find and action.
- Be Human. Make sure that you have a telephone call option. Medical products will need someone to answer any questions raised.
- Delivery terms. Look to drop delivery charges for spend over a certain range.
- Tease that bit further. Add functionality to your shopping cart to let shoppers know that they only need spend a little more to drop delivery charges.
Too much to digest?
Slightly Different SEO are perfectly positioned to build your online presence. As search engine optimisation (SEO) professionals we can review your website and provide feedback on how to improve your visibility.
